• Our Work
  • About
  • Contact
Samuels Advertising
  • Our Work
  • About
  • Contact

KEY ART

LA LA LAND Awards

COCO Awards

LA LA LAND In-Theater

A SIMPLE FAVOR

BLINDSPOTTING

WONDER

HACKSAW RIDGE

FAHRENHEIT 11/9

POWER RANGERS

THE SHACK

UNCLE DREW

THE HITMAN'S BODYGUARD

HUNGER GAMES FRANCHISE

PEETA'S BAKERY

AWARDS SCREENERS

NERVE

ALLEGIANT

CINEMA CON 2016

CAFE SOCIETY

SICARIO

AWARD CAMPAIGNS

Experience is important, but it's what you do with that experience that matters. Samuels has strategized on and designed more than 40 theatrical and television awards campaigns since 1999, for studios including Lionsgate, Disney, Sony Pictures, The Weinstein Company, Dreamworks Animation and Starz, and we've learned a few things in the process. It's more than selecting that perfect shot. It's about telling the story, slowly and deliberately, in a campaign that ties together visually while separating itself from the crowd. It's about getting the audience to relive the emotions they felt as the closing credits rolled. That doesn't just happen in a print and web campaign - it has to be planned and thought out.

COMIC CON 2016

NOW YOU SEE ME 2

INSURGENT

LIONSGATE DIVERSITY

COMIC CON 2015

PREMIERE INVITES

.

EXPENDABLES

KICK-ASS

KILLER TRACKS

Killer Tracks is the fast-growing production music arm of Universal Music Group and a long-time Samuels client. Late last fall, Killer asked us to create a promotional poster they could give to their clients. This was a great opportunity to start with a blank sheet of paper with the directive to create something beautiful that people would want to frame and put on their walls. The two possible directions for the poster would be a) highlighting the fact that Killer has a huge library of over 1200 production music collections or b) A singular, emotional image that reflected their brand. If we could accomplish both with one piece of art, all the better.

Well, they liked our concepts so much, they picked and finished two of them! One is a mosaic of all of their actual album covers, arranged to create their red arrow logo, and the other selection is a simple musical note made from their logo, with a background naming some of their most popular music library collections. The latter image became the basis for an ad campaign that has been running in the music and film industry trades for the past few months.

Included in the creative exploration are three beautiful illustrations from our amazing freelance artist Masaki Koike (formerly of Rhino - website here).

CANNES 2015

THE CONSPIRATOR

CD/DVD PACKAGING

COMIC CON 2014

CANNES 2014

KEY ART

— view —

CityofGold_8.14.15.jpg

LA LA LAND Awards

— view —

COCO Awards

— view —

LA LA LAND In-Theater

— view —

A SIMPLE FAVOR

— view —

BLINDSPOTTING

— view —

WONDER

— view —

HACKSAW RIDGE

— view —

FAHRENHEIT 11/9

— view —

POWER RANGERS

— view —

THE SHACK

— view —

UNCLE DREW

— view —

THE HITMAN'S BODYGUARD

— view —

HUNGER GAMES FRANCHISE

— view —

PEETA'S BAKERY

— view —

HG_PeetaBakery_LOGO.png

AWARDS SCREENERS

— view —

Screeners_LA LA Land.jpg

NERVE

— view —

ALLEGIANT

— view —

ALLEGIANT_IntlPurple_VRexpSMALL.jpg

CINEMA CON 2016

— view —

CAFE SOCIETY

— view —

SICARIO

— view —

Sicario_Quote1sht_10_16rgb.jpg

AWARD CAMPAIGNS

— view —

AWARDS2.jpg

COMIC CON 2016

— view —

LG_MockUpRender_Front5 copy.jpg

NOW YOU SEE ME 2

— view —

INSURGENT

— view —

LIONSGATE DIVERSITY

— view —

SA_Bckgrnds_LGdiversity_1.jpg

COMIC CON 2015

— view —

SDCC2015_ContactSheet_EnvrnmtsSM-7.jpg

PREMIERE INVITES

— view —

EXPENDABLES

— view —

EXP2_OpeningLook.jpg

KICK-ASS

— view —

KILLER TRACKS

— view —

CANNES 2015

— view —

Cannes2015_MediaWall_R3H.jpg

THE CONSPIRATOR

— view —

CD/DVD PACKAGING

— view —

COMIC CON 2014

— view —

CANNES 2014

— view —

HGCF_108.jpg

The art of entertainment advertising.